uPstream

Background

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Kfir is an entrepreneur and senior executive with over 20 years of experience in product, marketing, strategy and growth leadership. Kfir's focus and expertise are in SaaS, B2C, B2SMB, marketplaces and trading ventures.

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Kfir has served as the Chief Revenue Officer at Elementor, CEO at Morpheus Games, Chief Marketing Officer at Worthy.com and Director of Consumer Marketing at 888 Holdings (LSE: 888.L). Previously, Kfir served 6 years in numerous R&D, product and program management roles at the Electronics Research Department (‘‘ERD’’), one of Israel’s national R&D labs.

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Kfir holds BA in Computer Science from Reichman University and a PE in Electronics Engineering from Ort College.

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My Mission Statement

I'm enthusiastic about technology, challenges, people and everything that lies in between.

"A group of people, with a full set of complementary skills, working towards a common goal and who are accountable for the collective performance" - A.K.A a Team, is what I believe to be by far the most important component of any successful business. As such, I'm constantly working on surrounding myself with the very best and brightest.

Ever growing complexities, technology shifts, and competition in the business arenas require flat business structures, working in nimble tactical and autonomous groups.

The characteristics I appreciate the most are ingenuity and determination. I have always believed that hard work beats smart brains, as once said: "Anyone whose wisdom exceeds his deeds, his wisdom will not endure."

Being an entrepreneur in soul, I'm constantly looking for new challenges and to lead businesses and ventures to excellence.