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Writer's pictureKfir Biton

Scared Yet? Lead With Courage



“High chance this decision will hurt me.”

No one says that out loud, but it's what we often think. This is why it’s so incredibly hard to be a courageous leader. But let's clear up a few misconceptions first:


Courage ≠ Stupidity

Taking unnecessary, oversized risks or rushing into irreversible decisions is just reckless.


Courage ≠ Heroism

There’s no valor in business. Heroes are born when clusterfucks happen. If you're a hero, you might save the day, but looking back, you’ll likely see a series of decisions and actions (or lack thereof) that could have been avoided. Heroes belong in wars, not boardrooms.


Courage ≠ Taking big, bold business decisions

Well, in most cases, for most of us, during most of our careers, this isn't the essence of courage.


Courage Is:

  • Dealing with your inner self, your fears, and your biases and interpretations of reality.


  • Offloading those cognitive predispositions so we can recognize and develop our emotional operating system.


  • Cultivating a quiet and stable inner core that can clearly hear our thoughts, desires, and surroundings.


Courage is ultimately expressed by the ability of an executive to take action or make a decision that confronts our core behavioral drivers: fears, uncertainty, failing, disappointing, losing, and even “overly” succeeding. It's about taking the chance that our actions will hurt us, emotionally or materially, and still doing it because it’s the right thing to do.

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